McDonald's Mission
and Values

We Take Care of Our Teams

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A Brand Built on People

McDonald's arrived in Portugal in 1991 with a new way of experiencing restaurants: welcoming, accessible, and designed for everyone. Today we count with more than 200 restaurants across the country and more than 12K employees, adapting to local tastes and creating moments that are part of everyday life.

Today, we remain committed to innovation, quality, and the communities we serve — working closely with franchisees and trusted suppliers to deliver consistent experiences.

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Making Delicious Feel-Good Moments Easy for Everyone

McDonald's Mission

This is how McDonald's restaurants uniquely feed and foster communities. We serve delicious food people feel good about eating, with convenient locations, affordable prices, and by working hard to offer the speed, choice and personalization our customers expect.

At our best, we don't just serve food, we serve moments of feel-good, all with the lighthearted, unpretentious, welcoming, dependable personality consumers know and love

Our Teams Reflect Our Brand Values

We are committed to the development of our employees.
We promote a positive work environment.

Empowerment and Development

McDonald’s Academy & Competencies Model: We accelerate our people growth with structured learning, focused on our competencies model, in order to promote real opportunities.

In McDonald’s Portugal, the McDonald’s Academy works hand‑in‑hand with our Competencies Model to support our people development from day one. We invest in professional training on the job, formal courses in McDonald's training center and leadership programs developed in partnership with universities, helping our people progress in their role and prepare their future, inside or outside the company.

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McDonald's Academy

The gateway to all training programs and development opportunities. We are proud of having a Management Academy that tracks international content and multidisciplinary training for restaurant and corporate teams.

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Competencies Model

A shared performance & development framework guiding feedback and growth plans building strong leaders and high-performing teams.

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Certified Training (DGERT)

Continuous learning across technical and behavioral skills (e.g., food safety, information systems, communication, and team leadership.)

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Academic Pathways & Partnerships

Access to formal education routes (e.g., technical courses and degrees), depending on profile and role.

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UP Scholarships

A national scholarship program encouraging higher education for young employees (up to EUR 1,000 per academic year, subject to program terms.)

Our Values

Our values guide everything we do - shaping decisions, building trust, and creating a workplace where integrity and purpose thrive.

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Serve

We Put Our Guests and People First.

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Inclusion

We Open Our Doors to Everyone.

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Integrity

We Do the Right Thing.

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Community

We Are Good Neighbors.

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Family

We Get Better Together.